ARI LENNOX, INTERSCOPE GEFFEN A&M
When talking to Hugo & Marie, we wanted to created something that feels iconic and transforms us back to another time. Everything needed to feel rich and real and represent Ari’s music more than anything else. We created a record roll-out — logos, singles, full length sleeves, social assets, animations — for songs that are soulful, sexual and strong. Warm tones mix with soft lensing, she sings about Herbie Hancock and Minnie Riperton. She likes to be glamorous but keep it natural and real.
The album cover was featured on platforms like Rolling Stones, GQ, Billboard, Genius, Hypebeast, Hot New Hiphop, Hypebeast, Complex, Pitchfork and many more. It was also featured on Jimmy Fallon’s Tonight show, the renowned Times Square (on the Disney Billboard) and at Bus Authority (42ND Street) via Spotify.