FUR, VICELAND


Fur, a beauty skin care brand revolutionizing oil for body hair, was featured in a 45 minute long episode on Hustle, a show on Viceland hosted by John Henry and executive produced by Alicia Keys. I was commissioned to photograph and direct images and videos for Fur’s campaign while being filmed for the show. Because the show was on live television, we also had an extra layer of showing skin and details as non-sexualized as possible. The mission for this campaign, and any other campaign for Fur, has always been to provide comfort and haircare for everybody: all skin types, hair types and genders. It’s important, now more than ever, to take pride in yourself and your identity and take care of yourself.