Pinterest ︎︎︎

It’s Different Here Body Campaign

Pinterest *just* launched an innovative new tool, body type ranges, which gives users the choice to self-select what body types are featured in their search results for women’s fashion and wedding ideas. This is a major step in creating the most inclusive place online to search, save and shop.

Body type ranges are part of a broader effort to develop AI-powered technology that is additive rather than addictive. The tool is  powered by Pinterest’s patent-pending innovation, body type technology, which uses shape, size and form to identify various body types in over 3.5 billion images on the platform.

Eva Zar had the opportunity to create all the imagery and exclusive video pieces with interviews with 16 diverse talents. On the next pages you will find a fraction of imagery that was created for this incredible campaign.